Our mission is to help everyone worldwide find their individual beauty through our affordable and luxurious products.

Our vision is that everyone has the opportunity to experience love and dignity by discovering their individual beauty.

Ula – Brand Story

At Ula, love is at the heart of everything we do. We are convinced that makeup is much more than just a beauty product. It is an expression of individuality, strength, and above all, self-love.

We express this love by creating meaningful connections with our sisterhood community, allowing each individual to grow and evolve. We want to build a sisterhood where we inspire each other and embrace each other’s uniqueness. As part of our Ula sisterhood, we want to pass this love on to you because when one of us shines, our sisterhood shines brighter!

We believe that, through our products, our organization can ensure that everyone around the world experiences and shares this love. We celebrate individual beauty and stand for diversity. For us, love can be expressed in endless ways. Helping everyone discover and show their individual beauty with dignity and integrity is part of our mission to evolve into our best selves together.

Every person deserves to discover their own individual beauty and be loved for it.

Our products offer an affordable sense of luxury and elegance to everyone worldwide.

We are a sisterhood in which every voice is equal, because: Only together are we strong.

Our Commitment

Ula is committed to making the world a more beautiful place through our products, our people, and our philanthropic approach. We feel the need to act responsibly and build a sustainable company on an ethical, fair, and trusting basis without compromise. Respect and openness in our daily work are the guiding principles for our interactions with each other and with customers and suppliers.

Ula's Faves

Discover our Ula sisters‘ favorite products and find new must-haves for your beauty routine.